Helping your business on the ground floor.
Founder Gwyneth J. Borden
Gwyneth is a seasoned public policy professional of more than 20 years, having worked in the public, and private and nonprofit sectors. Gwyneth is the Founder of Ground Floor Experiences, LLC, a consultancy focused on restaurants, strategic advice, and thought leadership. Gwyneth also supports the Bay Area Hospitality Coalition, a volunteer-led organization that was created in response to COVID to share resources for employees, employers, and supporters and advocate to ensure the industry's survival. Previously Gwyneth served as the Executive Director of the Golden Gate Restaurant Association (GGRA), which represents one of San Francisco’s leading industries, accounting for more than 64,000 jobs generating more than $4.5 billion in taxable sales in San Francisco alone. Prior to the GGRA, Gwyneth spent 10 years at IBM as the Manager of Corporate Citizenship & Corporate Affairs for several states in the Western US, managing IBM's corporate citizenship, government relations, and philanthropic activities focusing on education, sustainability, workforce, and economic development.
Gwyneth is also Chair of the San Francisco Municipal Transportation Agency (SFMTA) and Commissioner, San Francisco Parking Authority, providing policy oversight of San Francisco Muni, taxis and parking. Prior to her SFMTA service, she served six years of service as a Planning Commissioner for the City and County of San Francisco.
Prior to IBM, Gwyneth was the director of government relations for the San Francisco Chamber of Commerce, leading advocacy, economic development, and public policy efforts at the local, state, and federal levels. Before joining the Chamber, Gwyneth was a legislative aide to then-Supervisor Gavin Newsom. Other positions she has held include project manager, GCA Strategies, Inc., project assistant, Rockefeller Brothers Fund's Project on World Security, and staff assistant, U.S. Senator Barbara Boxer's office.
Gwyneth is involved in a number of civic and philanthropic organizations and has received numerous awards for her leadership, with recognition from elected leaders as well as organizations such as Professional Business Women of California, Black Women Organized for Political Action, YMCA of San Francisco, and The San Francisco Business Times. Gwyneth has also served on host committees for major local events, including Super Bowl 50 and the World Cup Rugby 7s. Gwyneth currently serves on the boards of SFFILM and Women Chefs & Restaurateurs, and Wells Fargo’s Community Advisory Board.